Just got the two page contract of the " Riverfront Park - Capital BlueCross Fitness Center."rnAnd guess who signed on the dotted line... Ms Blue herself, Anita M. Smith.and of behalf of the city...rnnone other than Special Events Marketing Manager>>>> Gloria Giambalvo.>>> And the winner is >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>rn2008? City of Harrisburg rnSponsorship rnFor Capital BlueCross rnCapital BlueCross rnIndependent Licensee of the Blue Cross and Blue Shield Association rnRiverfront Park- Fitness Center rnLocation: Riverfront Park, Harrisburg PA rnNaming Opportunity: Capital BlueCross Fitness Center rnDuration: Branding- will-be ih-placefor the life of the equipment rn; rnpayment schedule detailed below rnKey Benefit: High visibility and direct community contact rnInvestment Level: . . . $30,000 year one rnCustom Signage: $8,000 year one rnMaintenance: $5,000 per year- years 2, 4, and 6 rnSponsorship Provisions and Benefits rnTitle Sponsorship Rights: With the financial support of Capital BlueCross, the City rnof Harrisburg will replace and rename the Riverfront Park Fitness Center. This fitness rncenter will be referred to as Riverfront Park - Capital BlueCross Fitness Center. rnSponsor Participation: Parks and Recreation will work directly with Capital BlueCross rnto build a fitness center that will be family friendly. rnCapital BlueCross will have the ability to review the suggested equipment in an effort rnto customize the design. The addition of a youth-friendly station would be possible. rnBranding and Marketing: The equipment in the Capital BlueCross Fitness Center, as rnwell as park benches in this designated area will be converted to a custom blue to rnfurther brand the area. Color options are featured on page 2. The Capital BlueCross rnFitness Center will be constructed using the "Blue" TuffClad and Metal materials. rnParks and Recreation will work directly with Capital BlueCross to develop custom rnsignage to brand the area. Signage will include 2 (two) large signs (31" x 47"). Both rnof these signs will have information on the front with the Capital BlueCross logo on rnthe opposite side. The Capital BlueCross logo will face North and South at Front and rnMaclay Streets, so that they can be seen by traffic on Front Street. Other, signage will rninclude 16 (sixteen) medium signs (15" x 31") throughout the course with rninformation on the front, and the Capital BlueCross logo on the opposite side. 8 rn(eight) of these signs will face North, and 8 (eight) of these signs will face South rnfacing traffic on Front Street, making the Capital BlueCross logo visible to both rnvehicular and pedestrian traffic. rnHarrisburgEvents.comwill host a custom page featuring the Capital BlueCross rnFitness Equipment; Capital BlueCross Logo; link to Capital BlueCross website, along rnwith directions on how to use the equipment. Harrisburg City Calendarwill contain rnseasonal information highlighting the Capital BlueCross Fitness Center and the rnCapital BlueCross logo. rnCity of Harrisburg? Department of Parks and Recreation? Office of Special Events rnJunei8, 2008 rn717.255.3020 rnPage1of2rnrnrnrnrn 2008? City of Harrisburg rnSponsorship rnFor Capital BlueCross rnPSA: Public Service Announcements will be sent to major and minor media rnorganizations in Harrisburg, York and Lancaster, as per the standard list of news rnoutlets compiled and maintained by the Office of the Mayor. The PSA will discuss the rnclosing down of the park, removal of the old equipment and preparation for the rninstallation of the new equipment. rnMayor's Dedication: Parks and Recreation would work directly with Capital BlueCross rnto build a Media/Community event around the dedication of the Fitness Center once rnthe new equipment is in place. rnLiability: City of Harrisburg agrees to defend and hold harmless Capital BlueCross, rnits directors, officers, employees, agents and subsidiaries from any claim, suit, cost rnor expense, including but not limited to cost of defense, arising out of all use of the rnCapital BlueCross Fitness Center and its equipment by any person, including any rnmember of the public. rnProject Time-Line: With the financial commitment of Capital BlueCross, and rnweather permitting, Parks and Recreation would like to begin work on the Capital rnBlueCross Fitness Center in late June, with a completion date targeted for late rnAugust. rnPhotos: The photos featured below, from top to bottom, show the existing space rnand equipment currently in Riverfront Park, along with a sample of the suggested rnreplacement equipment to be installed in the existing footprint. rnCurrent Equipment and Signage in Riverfront Park rnr